Brand BOLT, now we talking!

[Willi]

http://brandstrategy.wordpress.com/2009/07/06/brand-bolt-which-brands-could-fit-with-sprinter-usain-bolt/

[Sir X]

I think Bolt is very marketable , I also believe that he will never reach his marketing potential , from what i have seen so far , its a patty shop marketing firm.How in the world he gives away his time and image to BMW for free ?

BMW has offered Bolt free driving lessons , is this a joke ? It should be BMW PAYS BOLT TO LEARN TO DRIVE THE BLOODY CAR !

BOLT NEEDS TO BE MANAGED BY SOME HIP HOP PR GUYS , we nuh ave a clue.He hasnt made a dent in the african american market, they know his name , so how come no exploitation of his soon to be Puma sneakers , bolt shirts etc in this billion dollar niche market ?

Claffy bizniz dat ! These PR guys in the UK and Jamaica dont have a clue.

[Willi]

Shhh,

Mind Siccko vex wid yuh! LoL

[Jangle]

I will ease up on my criticism of his management team and watch the ride. I think this speaking event that he was scheduled for yesterday is a step in the right direction. If he did a good job (I hope someone prepared a speech for him), then he will come across as being very attractive to future sponsors.

"Lausanne, Switzerland – On Monday 6 July Usain Bolt will be on the campus of IMD, the leading global business school based in Lausanne for a unique event in which he will discuss motivation and how one sustains it through both failures and eventual victory with the business audience in attendance."