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Boyz's rating a problem for potential sponsors - Burrell
Boyz's rating a problem for potential sponsors - Burrell
BY Livingston Scott Observer staff reporter
Wednesday, January 16, 2008
Jamaica Football Federation (JFF) president, Captain Horace Burrell, said the Reggae Boyz's dismal performance over the past few years and their dramatic slide down the FIFA World Rankings have made it difficult for them to contract a sponsor to outfit the team.
Burrell was speaking to journalists at the Federation's office last Friday after a board meeting.
According to the Federation boss, the Reggae Boyz brand has been severely tarnished and they need to improve their rankings quickly if they intend to attract any kit sponsors.
"This new administration has been talking with a number of major kit sponsors," Burrell revealed.
"However, we hit a snag only two weeks ago, as we thought we had tied up a deal, only to realise that they (sponsors) were not happy at the end of it all, because they came to us stating that they could not sign the agreement based on where Jamaica was on the World Ranking of FIFA," Burrell explained.
"We are too way out in terms of our rating, but they say if our position improves in a short while then we could recommence negotiations," he added.
Jamaica was ranked in the 30s when Burrell left office four years ago. However, an inactive senior squad coupled with poor results saw the 2008 World Cup qualifiers plummeting past the 100 mark for the first time since the inception of the FIFA Workd Rankings.
Burrell however said the JFF was committed to rebuilding the Reggae Boyz's image to what it was before.
"Based on where we're ranked, almost at 100, that has put us out of the realm of what they (sponsors) want. In other words, we're not a viable entity for them and as such, we were not offered a deal.
"However, this administration is continuing its search and hopefully we will land a deal," he said.
"It might not be attractive because we're not in a position to command the kind of package that we think we can based on where we're at in the FIFA Ranking and based generally on our performance over the last few years," he added.
The Boyz's last kit sponsorship was with the renowned brand, Ulsport, which ended in 2006.
BY Livingston Scott Observer staff reporter
Wednesday, January 16, 2008
Jamaica Football Federation (JFF) president, Captain Horace Burrell, said the Reggae Boyz's dismal performance over the past few years and their dramatic slide down the FIFA World Rankings have made it difficult for them to contract a sponsor to outfit the team.
Burrell was speaking to journalists at the Federation's office last Friday after a board meeting.
According to the Federation boss, the Reggae Boyz brand has been severely tarnished and they need to improve their rankings quickly if they intend to attract any kit sponsors.
"This new administration has been talking with a number of major kit sponsors," Burrell revealed.
"However, we hit a snag only two weeks ago, as we thought we had tied up a deal, only to realise that they (sponsors) were not happy at the end of it all, because they came to us stating that they could not sign the agreement based on where Jamaica was on the World Ranking of FIFA," Burrell explained.
"We are too way out in terms of our rating, but they say if our position improves in a short while then we could recommence negotiations," he added.
Jamaica was ranked in the 30s when Burrell left office four years ago. However, an inactive senior squad coupled with poor results saw the 2008 World Cup qualifiers plummeting past the 100 mark for the first time since the inception of the FIFA Workd Rankings.
Burrell however said the JFF was committed to rebuilding the Reggae Boyz's image to what it was before.
"Based on where we're ranked, almost at 100, that has put us out of the realm of what they (sponsors) want. In other words, we're not a viable entity for them and as such, we were not offered a deal.
"However, this administration is continuing its search and hopefully we will land a deal," he said.
"It might not be attractive because we're not in a position to command the kind of package that we think we can based on where we're at in the FIFA Ranking and based generally on our performance over the last few years," he added.
The Boyz's last kit sponsorship was with the renowned brand, Ulsport, which ended in 2006.
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