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<TABLE cellSpacing=0 cellPadding=0 width=629 border=0><TBODY><TR><TD colSpan=3><DIV class=mxb><DIV class=sh>Beckham - the Stateside reaction </DIV></DIV></TD></TR><TR><TD vAlign=top width=416>
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<TABLE cellSpacing=0 cellPadding=0 width=416 border=0><TBODY><TR><TD vAlign=top align=left width=61><DIV class=arrdo>LA Times </DIV></TD><TD width=10>
</TD><TD vAlign=top align=left width=61><DIV class=arrdo>LA Daily News </DIV></TD><TD width=10></TD><TD vAlign=top align=left width=61><DIV class=arrdo>Miami Herald </DIV></TD><TD width=10></TD><TD vAlign=top align=left width=61><DIV class=arrdo>LA Times II </DIV></TD><TD width=10></TD><TD vAlign=top align=left width=61><DIV class=arrdo>Boston Globe </DIV></TD><TD width=10></TD><TD vAlign=top align=left width=61><DIV class=arrdo>US fans </DIV></TD></TR></TBODY></TABLE>
On Thursday, Former England captain David Beckham signed one of the biggest deals in the history of sport.
From August, he will ply his trade as a professional footballer in Major League Soccer with LA Galaxy.
But what have the US press made of their acquisition of brand Beckham?
<A name=latimes></A><DIV class=ch1>CHUCK CULPEPPER, LOS ANGELES TIMES</DIV>
You're getting another beautiful face, Los Angeles. You don't seem to mind those.
And you're getting quite the spry haircut, subject to change at any moment.
<TABLE cellSpacing=0 cellPadding=0 width=208 align=right border=0><TBODY><TR><TD width=5></TD><TD class=sibStdQuote><DIV><DIV class=mva><DIV id=q1></DIV>David Beckham is a global sports icon who will transcend the sport of soccer in America <DIV id=q2></DIV><BR clear=all></DIV></DIV><DIV class=mva><DIV class=mva>MLS commissioner Don Garber</DIV></DIV></TD></TR></TBODY></TABLE>
You're getting a soccer midfielder, but let's shelve the minutiae for a moment.
You're getting another brand, and, come to think of it, you don't seem to mind those, either.
You're getting a brand so effectively globalised that when Beckham alighted in China in July 2003, fans lined up to swoon, a teenager told of her Beckham dolls at home and a 26-year-old tobacco-factory worker said: 'He's so handsome and he has so much class and breeding.'
You're getting an earthling so famous his look-alikes make approved endorsement appearances to sell his fragrance, yet who somehow seems to exude an everyday decency.
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<DIV class=arr><A class=bodl href="http://news.bbc.co.uk/sport2/hi/football/6255447.stm#top">
<A name=top></A>
<TABLE cellSpacing=0 cellPadding=0 width=416 border=0><TBODY><TR><TD vAlign=top align=left width=61><DIV class=arrdo>LA Times </DIV></TD><TD width=10>
</TD><TD vAlign=top align=left width=61><DIV class=arrdo>LA Daily News </DIV></TD><TD width=10></TD><TD vAlign=top align=left width=61><DIV class=arrdo>Miami Herald </DIV></TD><TD width=10></TD><TD vAlign=top align=left width=61><DIV class=arrdo>LA Times II </DIV></TD><TD width=10></TD><TD vAlign=top align=left width=61><DIV class=arrdo>Boston Globe </DIV></TD><TD width=10></TD><TD vAlign=top align=left width=61><DIV class=arrdo>US fans </DIV></TD></TR></TBODY></TABLE>On Thursday, Former England captain David Beckham signed one of the biggest deals in the history of sport.
From August, he will ply his trade as a professional footballer in Major League Soccer with LA Galaxy.
But what have the US press made of their acquisition of brand Beckham?
<A name=latimes></A><DIV class=ch1>CHUCK CULPEPPER, LOS ANGELES TIMES</DIV>
You're getting another beautiful face, Los Angeles. You don't seem to mind those. And you're getting quite the spry haircut, subject to change at any moment.
<TABLE cellSpacing=0 cellPadding=0 width=208 align=right border=0><TBODY><TR><TD width=5>
</TD><TD class=sibStdQuote><DIV><DIV class=mva><DIV id=q1></DIV>David Beckham is a global sports icon who will transcend the sport of soccer in America <DIV id=q2></DIV><BR clear=all></DIV></DIV><DIV class=mva><DIV class=mva>MLS commissioner Don Garber</DIV></DIV></TD></TR></TBODY></TABLE>You're getting a soccer midfielder, but let's shelve the minutiae for a moment.
You're getting another brand, and, come to think of it, you don't seem to mind those, either.
You're getting a brand so effectively globalised that when Beckham alighted in China in July 2003, fans lined up to swoon, a teenager told of her Beckham dolls at home and a 26-year-old tobacco-factory worker said: 'He's so handsome and he has so much class and breeding.'
You're getting an earthling so famous his look-alikes make approved endorsement appearances to sell his fragrance, yet who somehow seems to exude an everyday decency.
<BR clear=all><DIV class=arr><A class=bodl href="http://news.bbc.co.uk/sport2/hi/football/6255447.stm#top">
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