A 'Vybz' for marketing - Lyrics, analysis make Kartel move

[Lazie]

A 'Vybz' for marketing - Lyrics, analysis make Kartel move products

Despite his many demons, Adidjah Palmer, more popularly known as Vybz Kartel, has selling power. In a 2011 New York Times article, Kartel's marketability was compared to Lady Gaga's, Madonna's, and Jay Z's.

In 2010, the deejay released two songs about English shoe brand Clarks (one, Clarks, featured Vanessa Bling and Popcaan). There was a surge in demand and the 'Clarks Fever' spread to the Caribbean and its diaspora across the United States.

http://jamaica-gleaner.com/article/e...-move-products

[Islandman]

OK, but unfortunately( or not) he is in prison.....maybe for the rest of his life. That has considerably limited his potential worldwide reach. Selling some cake soap and oats on the local market is not really what I would consider a marketing juggernaut.

Outstanding talent without a doubt but imagine what could have been if he hadn't succumbed to his demons and narcissistic tendencies. The world was there for the taking. It is a pity.

[Lazie]

OK, but unfortunately( or not) he is in prison.....maybe for the rest of his life. That has considerably limited his potential worldwide reach. Selling some cake soap and oats on the local market is not really what I would consider a marketing juggernaut.

Outstanding talent without a doubt but imagine what could have been if he hadn't succumbed to his demons and narcissistic tendencies. The world was there for the taking. It is a pity.

Agreed!

[Jangle]

true words. He could have been up there with Sean Paul.