You probably need to read the sentence again.. it speaks to Marketability...
However your projection on annual earnings is quite possible.. certainly since Adidas earnings are triple that of Puma.. and Bolts management team did not do a particularly good job.. granted they were in uncharted territory and not particulary sophisticated and they were stuck with Puma.. a relative minnow..
There are enough Brands wishing to be associated with an Athlete that could surpass Bolt in probably most watched Olympics in History.. review the Bolt list of sponsorships and use as a baseline.. for example Hublot ? Who are they in the scheme of watch Brands ???
However your projection on annual earnings is quite possible.. certainly since Adidas earnings are triple that of Puma.. and Bolts management team did not do a particularly good job.. granted they were in uncharted territory and not particulary sophisticated and they were stuck with Puma.. a relative minnow..
There are enough Brands wishing to be associated with an Athlete that could surpass Bolt in probably most watched Olympics in History.. review the Bolt list of sponsorships and use as a baseline.. for example Hublot ? Who are they in the scheme of watch Brands ???

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